I love stories about ideas that get left behind and the ones that move forward. This is probably one of the greatest design successes of our time.David Axelrod the design team two weeks to develop the Obama campaign logo. Sol Sender, one of the designers, talks about what inspired the design and the surprise in creating something that then consumers began to mash-up.
Showing posts with label design. Show all posts
Showing posts with label design. Show all posts
Wednesday, May 13, 2009
The new design: Visualizing Data
In the age of powerpoint, I've found it challenging (ok--blasted difficult) to visualize info in new and interesting ways. I've bought the Edward Tufte books...too complex for my little brain. For inspiration, I try to tear out the graphic maps that appear in the Sunday NYTimes. Just last month, I felt I had a breakthrough when I used a cloud tag to microencapsulate findings from consumer ethnographies.
Last week, Michael Cannel wrote for Fast Company that visualization of data is the next frontier of design. "It reflects the complexity of the world in simple terms. It is a window onto the world, in all its digital complexity." The article and folks commenting on it provided some helpful resources, including "Wordle," which I used to create the cloud tag (above) from mom interviews about feeding the kids. Cool.
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