For years, we continue to see data and hear consumers say they are reading the label. Häagen-Dazs Five brings a new itteration to an old trend with it's new, all-natural ice cream crafted with only five ingredients: skim milk, cream, sugar, egg yolks and natural flavor. Healthy positioning that doesn't sacrifice the promise of indulgent flavor--smart!
Although--I do think that Subway now owns "5" ($5 footlong....)
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