Thursday, February 26, 2009

Keep Reading the Label


For years, we continue to see data and hear consumers say they are reading the label. Häagen-Dazs Five brings a new itteration to an old trend with it's new, all-natural ice cream crafted with only five ingredients: skim milk, cream, sugar, egg yolks and natural flavor. Healthy positioning that doesn't sacrifice the promise of indulgent flavor--smart!
Although--I do think that Subway now owns "5" ($5 footlong....)

Inspiration






















"To see what is in front of one's nose
needs a constant struggle."

George Orwell