A new book by Keith Sawyer called "Group Genius" writes that great ideas don't come from lone geniuses--rather they are the outcome of collective creativity. Einstein's famous E=mc squared formula was an idea before Albert started to prove it--and was only proven after another mathemetician fine-tuned the thinking. Teams mimic the complexity of the brain--neurons and synapses all firing creatively together. Now it makes sense why McCartney and Lennon never surpassed the genius of their Fab Four days (Yoko and Linda were no substitutes for the original group dynamic).
Monday, December 8, 2008
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