Tuesday, June 9, 2009

Laugh Like a Monkey. News on the Origins of Laughter


Wired writes that new research has discovered that the root of human laughter originates with primates. The research mapped the relationship of how human infants and baby primates laughed in response to tickling, finding that there is continuity in what apes do, and in what humans do. Essentially, laughter has been evolving for 16 million years. "Laughter serves as an emotional contagion,” said biologist Jared Taglialatela. “It serves as a way of getting everyone on the same page." The article goes on to talk about laughter as a way we socially interact as humans. A fun little fact: humans are 30 times more likely to laugh when in the company of other humans.
It makes sense why so many ads go for the funny bone with Superbowl, the one time when homosapiens gather and watch together. Where do we go to laugh in the social media space? YouTube obviously has lots of stuff that makes us laugh. FaceBook and Twitter not so much. Hm mm. Lately,we tend to talk about social media as one thing, lump it all in one bucket. But as I noodle this more, where we socialize online really does gives us very different emotional payoffs.

No comments: