Trendwatching.com has identified a new mega trend, "Nowism." The desire to have it "now," has always been a key need, but technology makes it possible to have it real-time. People are embracing the now as never before. The lust to collect experiences and share them immediately is one manifestation of the trend at work (hello Facebook. hello my blog)
Mega Trend Defined:
NOWISM “Consumers’ ingrained lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences.
Urban Dictionary takes a slight different approach to the phenomenon:
"The present, what you are feeling at this exact moment. A life style as well as outlook on life You are reading this right now. This is Nowism. What you do after this is in the future. This is now."
And the CEO of Radar Networks, Nova Spivack (who also created one of the very first Internet portals), blogged about Nowism this past May.
"I think these are just the beginnings of this movement -- a movement towards a subtle but major shift in the orientation of our civilization's collective attention. This is a shift towards the now, in every dimension of our lives. Our personal lives, professional lives, in business, in government, in technology, and even in religion and spirituality.I have a hypothesis that this philosophy -- this worldview that the "now" is more important than the past or the future, may come to characterize this new century we are embarking on."
Some pretty profound thinking by folk of superior intellect. Gee, that was the motivation for me starting this blog one year ago. I was living the trend, and didn't even k=now it!
http://novaspivack.typepad.com/nova_spivacks_weblog/2009/05/nowism-a-theme-for-the-new-era.html
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