The Tribune interviewed various folk about consumer sentiment in this turbulent economy. Faith Popcorn, trend "oracle" (gag) was interviewed:"Consumers are feeling "nouveau poor," she says, which means it is cool not to spend money and to brag about how little you're shelling out, a practice Popcorn has dubbed "one downsmanship."
The latest Target TV spot for Christmas cleverly embraces this new attitude with a song lyric that says it's not cool to splurge. Someone should do a take-off of the song, "I'm getting nothin' for Christmas," to "I'm getting frugal for Christmas." For fun, try saying the title of this posting several times...
Posts
No comments:
Post a Comment