Wednesday, January 28, 2009

Recipe Culture Goes Viral


Back in the olden days (circa 1999), I thought it would be cool to work on a branded recipe that would take food culture by storm. You know, those recipes that suddenly seem to sweep every Mother's Day or 4th of July party, like so many of those 1970 classics: Hello Dolly Bars, Seven Layer Salad, Tater Tot Casserole. Today's story from the NYTimes conjures up ginormous portions of Oscar Meyer on the outside with tons of Johnsonville on the inside. The "Bacon Explosion" recipe is reportedly taking the digital world by storm. Evidence that America's food porn passion is going digital.
These two guys from KC posted the recipe just days before Christmas-- placing it for full viral potential. Their goal was to get ad revenue to support their BBQ championship hobby, but can a stint on the FoodNetwork and a big brand sponsorship be far behind? Is this the first big viral recipe in digital history? Wonder if we'll be seeing this at my friend Ralph's SupaBowl party (he's a sucker for the odd or novel recipe).

Saturday, January 24, 2009

It used to be 100 Days


The thinking used to be: give the new guy a 100 days before his administration is fairly assessed by the press. Today's top story on Yahoo is headlined, "The First 100 Hours." A shift in how we look at administrations, now driven by our country in CRISIS. And the Obama administration wanted it this way--to juxtapose its style to that of the Bushies. Last night, Suze Orman reflected to Larry King that our new President has described our economic circumstances as "dire." When I woke-up this morning, I wondered if our new President would be working today, beyond the usual Saturday radio address? (Probably yes). He wants to keep his job, just like the rest of us.

Tuesday, January 20, 2009

What a Day!

Historical. The first African American President. The first President from Chicago. But media history was made too, with the live Facebook/cnn feed. Starbucks made ad history with a :60 video ad on the feed that promoted service to community. Clever to tie-in their brand value of community with the President's call-up--and the environment made it memorable. FBook was "on" my desk all day, although I tuned in and out (lots o' work). For the oath-taking, I joined coworkers in a conf room. I felt I had to be in a live group setting for such a momentous occasion.

BTW--if you read the earlier post about Obama merchandise, cnbc is projecting sales to total $2 billion. That's no chump change.

Monday, January 19, 2009

The idea of Obama and Rebranding America



Have you noticed all the Obama merchandise? It seems like an explosion of goods and music. The ladies of the View today visited a DC shop chock-full of Obama stuff. Ralph Lauren's ad in Sunday's NYTimes style section was an homage to the new Presidency, featuring a little African-American boy outfitted in full Lauren Americana of suspenders and straw boater! Today, Oprah offered "America's Song," created by will.i.am and David Foster as a free download. Foster said that it only took 1 week from idea to execution--amazing speed for a collaborative creative project with big name artists (top pix).
It made me laugh to think back to 2004, my pal Alanna's friend, Stacey, was part of a group of young Republicans who had the back-porch idea to create and sell "W" ketchup as a response to the Kerry-Heinz campaign. It seems so quaint to think back to an idea like that, a mere 4 years ago, when the digital revolution was in the cradle and more traditional media drove buzz.
There's something bigger going on here today. It's not only the optimism and hope of the new presidency. It's the speed by which ideas and products can be created and spread into culture.
President Obama--on your inauguration day, the marketer in me toasts you...with Jones cola. To the spread of new ideas! To change and the transformation of the American brand! Yes We Can!

Tuesday, January 13, 2009

Lessons from the New Chairman of the Board

As Bono looks to the New, uncertain Year...and the fears, he reflects on Sinatra's view of life and jazz as the metaphor for life in these times. There's a great quote from Sinatra" "Being modern's not about the future, it's about the present."
A Magnificent Manifesto for the Moment, from the new chairman. The Now is the New.

By BONO
Dublin, January 9, 2009


Once upon a couple of weeks ago ...
I’m in a crush in a Dublin pub around New Year’s. Glasses clinking clicking, clashing crashing in Gaelic revelry: swinging doors, sweethearts falling in and out of the season’s blessings, family feuds subsumed or resumed. Malt joy and ginger despair are all in the queue to be served on this, the quarter-of-a-millennium mark since Arthur Guinness first put velvety blackness in a pint glass.
Interesting mood. The new Irish money has been gambled and lost; the Celtic Tiger’s tail is between its legs as builders and bankers laugh uneasy and hard at the last year, and swallow uneasy and hard at the new. There’s a voice on the speakers that wakes everyone out of the moment: it’s Frank Sinatra singing “My Way.” His ode to defiance is four decades old this year and everyone sings along for a lifetime of reasons. I am struck by the one quality his voice lacks: Sentimentality.
Is this knotted fist of a voice a clue to the next year? In the mist of uncertainty in your business life, your love life, your life life, why is Sinatra’s voice such a foghorn — such confidence in nervous times allowing you romance but knocking your rose-tinted glasses off your nose, if you get too carried away. A call to believability. A voice that says, “Don’t lie to me now.” That says, “Baby, if there’s someone else, tell me now.” Fabulous, not fabulist. Honesty to hang your hat on.

As the year rolls over (and with it many carousers), the emotion in the room tussles between hope and fear, expectation and trepidation. Wherever you end up, his voice takes you by the hand.
Now I’m back in my own house in Dublin, uncorking some nice wine, ready for the vinegar it can turn to when families and friends overindulge, as I am about to. Right by the hole-in-the-wall cellar, I look up to see a vision in yellow: a painting Frank sent to me after I sang “I’ve Got You Under My Skin” with him on the 1993 “Duets” album. One from his own hand. A mad yellow canvas of violent concentric circles gyrating across a desert plain. Francis Albert Sinatra, painter, modernista. We had spent some time in his house in Palm Springs, which was a thrill — looking out onto the desert and hills, no gingham for miles. Plenty of miles, though, Miles Davis. And plenty of talk of jazz. That’s when he showed me the painting. I was thinking the circles were like the diameter of a horn, the bell of a trumpet, so I said so.


“The painting is called ‘Jazz’ and you can have it.”I said I had heard he was one of Miles Davis’s biggest influences.
Little pithy replies:
“I don’t usually hang with men who wear earrings.”
“Miles Davis never wasted a note, kid — or a word on a fool.”
“Jazz is about the moment you’re in. Being modern’s not about the future, it’s about the present.”

I think about this now, in this new year. The Big Bang of pop music telling me it’s all about the moment, a fresh canvas and never overworking the paint. I wonder what he would have thought of the time it’s taken me and my bandmates to finish albums, he with his famous impatience for directors, producers — anyone, really — fussing about. I’m sure he’s right. Fully inhabiting the moment during that tiny dot of time after you’ve pressed “record” is what makes it eternal. If, like Frank, you sing it like you’ll never sing it again. If, like Frank, you sing it like you never have before.

If.
If you want to hear the least sentimental voice in the history of pop music finally crack, though — shhhh — find the version of Frank’s ode to insomnia, “One for My Baby (and One More for the Road),” hidden on “Duets.” Listen through to the end and you will hear the great man break as he truly sobs on the line, “It’s a long, long, long road.” I kid you not.
Like Bob Dylan’s, Nina Simone’s, Pavarotti’s, Sinatra’s voice is improved by age, by years spent fermenting in cracked and whiskeyed oak barrels. As a communicator, hitting the notes is only part of the story, of course.Singers, more than other musicians, depend on what they know — as opposed to what they don’t want to know about the world. While there is a danger in this — the loss of naïveté, for instance, which holds its own certain power — interpretive skills generally gain in the course of a life well abused.
Want an example? Here’s an example. Take two of the versions of Sinatra singing “My Way.”
The first was recorded in 1969 when the Chairman of the Board said to Paul Anka, who wrote the song for him: “I’m quitting the business. I’m sick of it. I’m getting the hell out.” In this reading, the song is a boast — more kiss-off than send-off — embodying all the machismo a man can muster about the mistakes he’s made on the way from here to everywhere.
In the later recording, Frank is 78. The Nelson Riddle arrangement is the same, the words and melody are exactly the same, but this time the song has become a heart-stopping, heartbreaking song of defeat. The singer’s hubris is out the door. (This singer, i.e. me, is in a puddle.) The song has become an apology.
To what end? Duality, complexity. I was lucky to duet with a man who understood duality, who had the talent to hear two opposing ideas in a single song, and the wisdom to know which side to reveal at which moment.
This is our moment. What do we hear?
In the pub, on the occasion of this new year, as the room rises in a deafening chorus — “I did it my way” — I and this full house of Irish rabble-rousers hear in this staple of the American songbook both sides of the singer and the song, hubris and humility, blue eyes and red.

A version of this article appeared in print on January 11, 2009, on page WK12 of the New York edition.
Published: January 9, 2009
new_york_times:http://www.nytimes.com/2009/01/11/opinion/11bono.htmlif (acm.cc) acm.cc.write();

Sunday, January 11, 2009

The cost: $175,000 per person


That's the cost of our national debt. To pay it off today, every man, woman and child in the US owes $175,000. Back in the 1920's depression, my grandparents stuggled like most. Grandpa's job was cut to half-time, and he confronted staggering medical bills for a son who subsequently died of a brain tumor. If they were with us today and saw the numbers being tossed out by the press, they would cry out,"Jesus, Mary and Jospeph!"

Tuesday, January 6, 2009

Benjamin Button: The Future of Film & Video

The scene towards the end of the movie, "Benjamin Button," where Benjamin/Brad appears at the dance studio as a twentysomething is breathtaking--gasps were heard in the audience. Got me curious about how the digital effects were created, so I searched. The guy who created Apple QuickTime and Web TV, Steve Perlman, created the Countur Reality Capture system. Genius. Phosphorecent powder makeup captures the subtle details of facial movement (green lady above). The actor is filmed simulataneously with 2 digital cameras in a dark-sealed room that captures performance with high-speed, pulsing light imperceptible to the human eye. In Benjamin Button's scenes, Brad's various digitized "faces" were cg'd onto other actors bodies. The commerical film industry believes that this technology will be as big and impactful as the launch of the steadicam.

Saturday, January 3, 2009

Calling Aunt Bee: We've Gone Fishing


It's official: our leisure time is shrinking. The Harris Poll, tracking leisure since 1973, reports that in 2008, leisure hours dropped by 20%--to an all-time low of 16 hours/week. (vs. 1973: 26 hours).

Last year, Americans increased the work week by one hour. As our economy crashed, more reported spending time "just checking in" online. Looking at the top leisure activities, computer activities are reported as equal to fishing. There's an interesting theory that computer time is a netherland--perceived neither as work nor leisure.
Top Leisure Activities in 2008
#1 Reading (30%)
#2 TV (24%)
#3 Time with family (17%)
#4 Exercise (8%)
#5 Computer activity (7%)
#6 Fishing (7%)
#7 Going to movies (6%)
#8 Golf (6%)
#9 Walking (5%)
#10 Gardening (5%)