Recipe Culture Goes Viral

Back in the olden days (circa 1999), I thought it would be cool to work on a branded recipe that would take food culture by storm. You know, those recipes that suddenly seem to sweep every Mother's Day or 4th of July party, like so many of those 1970 classics: Hello Dolly Bars, Seven Layer Salad, Tater Tot Casserole. Today's story from the NYTimes conjures up ginormous portions of Oscar Meyer on the outside with tons of Johnsonville on the inside. The "Bacon Explosion" recipe is reportedly taking the digital world by storm. Evidence that America's food porn passion is going digital.

These two guys from KC posted the recipe just days before Christmas-- placing it for full viral potential. Their goal was to get ad revenue to support their BBQ championship hobby, but can a stint on the FoodNetwork and a big brand sponsorship be far behind? Is this the first big viral recipe in digital history? Wonder if we'll be seeing this at my friend Ralph's SupaBowl party (he's a sucker for the odd or novel recipe).

Link to the full article: http://www.nytimes.com/2009/01/28/dining/28bacon.html?scp=1&sq=take%20bacon%20sausage%20blog&st=cse