Historical. The first African American President. The first President from Chicago. But media history was made too, with the live Facebook/cnn feed. Starbucks made ad history with a :60 video ad on the feed that promoted service to community. Clever to tie-in their brand value of community with the President's call-up--and the environment made it memorable. FBook was "on" my desk all day, although I tuned in and out (lots o' work). For the oath-taking, I joined coworkers in a conf room. I felt I had to be in a live group setting for such a momentous occasion.BTW--if you read the earlier post about Obama merchandise, cnbc is projecting sales to total $2 billion. That's no chump change.
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