New research from the UK on youth and their digital lives reveal that the act of communicating, in and of itself becomes a form of entertainment or "commutainment." Research found that technology is "invisible" to young people, who are not even comfortable using mainstream tech terms we marketers take for granted, such as "widgets." Even though the study is among UK youth, there are similarities to what we see in the US.
But here's what the researchers say that's so very Jack Bauer:
"Today's restless young person manages to indulge in 23 cumulative hours of activity in every 24 hour day - engaging in up to five activities simultaneously. While this degree of multitasking is only made possible by digital technology, the implication is that (counter to current thinking) a single integrated device with one screen is probably insufficient to meet their complex communications needs - which could entail watching clips, talking, texting and surfing the internet simultaneously."
For more, go to http://www.foxbusiness.com/story/keeping-real-offline-communications-key-connecting-digital-genera
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