A German design firm has created temporary design space that is a plastic, inflatable bubble. This is just one of Raumlabor of Berlin's new strategies for coming together in an urban environment. The firm's mantra is "No Trust. No City." Mintel reports that a bubble has already made it to a Manhattan event. We're sure to see more bubbles in unexpected places (Right next to or under Cgo's Bean would be fab).
Reminds me of the planning conference several years ago, when Adam Morgan (Eat Big Fish) presented the idea of brand pulsing. His idea: brands can own a "pulse" or differentiate from the prevailing pulse of the category leader. "Bubble" was one of the pulses he spoke about, relevant for categories where protection is the key benefit (baby food, insurance). Or for brands where bubble is a key attribute (effervescent beverages). Something I have always wanted to play with for a brand.... I'm sure there's a bubble waiting somewhere in my future.
Foto: (c) Rainer Schlautmann
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