Brian Sollis, Silicon Valley PR principal, believes media behaviors are being reshaped by the bit-sized, real time status updates of Twitter, Facebook et al. Statusphere (shorthanded from Status Update Sphere) is driving behavior that favors the micro response vs. long form conversation (i.e., blogs). I can relate! I haven't written my blog in days, yet I've been tweeting and updating my FaceBook status everyday! The impact of Twitter in particular is mind boggling. My colleague, Stephen Riley, attended this year's SXSWi and said it's amazing to stop and think that Twitter wasn't even talked up at the conference just the year before.
Sollis writes:
"As the social Web and new services continue the migration and permeation into everything we do online, attention is not scalable. Many refer to this dilemma as attention scarcity or continuous partial attention (CPA) - an increasingly thinning state of focus. It’s affecting how and what we consume, when, and more importantly, how we react, participate and share. That something is forever vying for our attention and relentlessly pushing us to do more with less driven by the omnipresent fear of potentially missing what’s next. We are learning to publish and react to content in “Twitter time” and I’d argue that many of us are spending less time blogging, commenting directly on blogs, or writing blogs in response to blog sources because of our active participation in micro communities."
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