Food in Bits

FoodTV has just launched (softly) another online food channel targeting younger cooks who are less skilled but nonetheless foodies. The future "celeb chefs" are all twentysomethings, like the dynamic duo of Kelsey & Spike. Or Man Kitchen hosted by The video how-to's are made to order for the Millenial generation. Bit-sized. Fast-cuts. Fast talk. Short ingredient lists. Cheap to make. I have to believe part of the marketing plan is do to some social apps. The network is already signed up as a user with last.fm, flickr and of course twitter (1796 followers as of now).

Last summer, I had the pleasure of talking to Ken Obel (of Cgo's famous specialty retailer Fox & Obel). I told him social networking was still ripe territory for the foodie world since it hadn't reached its full social potential (he scribbled notes as I talked). I think Food2.com has the potential to change the game, just like FoodTV revolutionized food culture back in the 1990s.