Joy and happiness. We yearn to escape the dark cloud of uncertainty of recession. We strive to fill the void caused by our helplessness with problems facing society. Trendists have been writing about how brands can connect with this emotional territory for several years, but the recession has heightened the need. I suspect the folks at Grand Marnier figured this was fertile territory. These classic French images are the centerpiece of their new digital campaign and special promo package. Love the feeling--Vive La Vie.
Brandweek: Why Grand Marnier Is Pouring More Energy Into Digital Ads, 9/21/09
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