A year ago, I did a deep dive on pirate culture. I stumbled on evidence in unexpected places, like Adam Morgan's book on how companies can embrace pirate culture (Apple did). Macy's was selling an inexpensive jewelry line. And bespoke pirate fashion was brought to life in the window of a children's boutique in Florence.
Back at home, watching a band set up, it dawned on me that the ultimate pirate is the roadie. Today, pirate culture is still hot. The National Retail Federation predicts adult pirate costumes will outsell devils, cowboys, french maids and zombie costumes combined this Halloween. Today, the NY Times writes about the pirate cultural phenom. The ad next to the editorial features the utlimate pirate: Keith Richards. Arrgh, brilliant positioning Vuitton!
http://www.nytimes.com/2008/10/26/fashion/26pirates.html?ref=style
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