Today's NY Time's Style section word of the day is "Recessionista." The style maven on a budget. She's still shopping, but believes carrying a $1200 purse may send the wrong note in today's repressionary times. (a la Marie Antionnette).
Last November, I splurged on a purse in Florence's Central Market (pix). The owner and I had a nice chat about the purse market. He owned 4 stores in Florence, and was thinking about opening up a store in the US. Florence now imports leather from China, but the design value comes from the Floretine crafstman. I said it would be a mistake to open in the US during these times -- the purse market was following the real estate market. I expected we would be cutting back on pricy purses, but I never thought the meltdown would be... so melty.
Yesterday, this Recessionista heard the siren call of a patent-enevelope clutch in the color of the season (purple) at Target with their Xhilieration brand. Target broke a new spot this week that is celebrating value as a sign of family values. The TV spot even has a scene of a father actually cutting his child's hair at home! Marshall's new campaign,"Shamelessly Shopportunistic," leverages a great insight and hits the Recessionista's sweet spot. Yes, we will still shop, but it's a shift from what fashionistas like Tom Ford encouraged in terms stretching our dollars by mixing high and low. Today, prestige will come from being frugal and not being insensitive to the times
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1 comment:
Hi There, Thanks for taking about the article. If any of your readers want to check the blog from the NY Time article called The Recessionista, they can read it at: http://therecessionista.blogspot.com/
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