How we do things matters more than ever

Writing about last week's storm over AIG bonuses, Thomas Friedman's op-ed served up a great question. Why? Why at this time of great crisis is it politics as usual? Friedman believes Obama missed the opportunity to inspire and lead with a come-to-Jesus moment with the American people (instead he appeared on Jay Leno). Friedman ascribes to the idea served up by Dov Seidman: how we do things matters more than ever. Dov,the author of "How" believes "how we behave and interact with others is the ultimate differentiator," whether it be business, politics or life. The Golden Rule not only matters, it can inspire.

From Fridman's op-ed:
“There is nothing more powerful than inspirational leadership that unleashes principled behavior for a great cause,” said Dov Seidman, the C.E.O. of LRN, which helps companies build ethical cultures, and the author of the book “How." It is when its employees or citizens are propelled by values and principles to do the right things, no matter how difficult the situation,” said Seidman. “Laws tell you what you can do. Values inspire in you what you should do. It’s a leader’s job to inspire in us those values.”

www.nytimes.com/2009/03/22/opinion/22friedman.html?_r=2