Marc Gobe, visionary and creative thinker on brands and consumer motivations was the speaker at a webinar on how to connect emotionally with consumers in this time of crisis. I've been a fan of Mr. Gobe's since 2002, and have found him to be ahead of the rest of us when thinking about brand experiences. He makes a very compelling case for redefining Generation X and Y as a new cohort that embraces the same dreams, aspiraitons and values. He calls them Generation Z and believes they were the defining influence in Obama's win. As a campaign, Obama was more about generational values than ideology. Mr. Gobe sees hope as the resonant value of Z, even as they grapple with the mess Baby Boomers have left in their wake.
"Particularly right now where people need so much information, there is an expression of trust that needs to be redesigned or reinvented. I think the baby boomers have told us trust looked like Greek columns in front of a kind of temple-like buildings. What we’ve been experiencing, there is a new visual vocabulary, there’s a new image that can be created by industries that want to show they are much more futuristic and a much more up-to-date kind of industry.” Marc Gobe
www-waa-akam.thomson-webcast.net/us/dispatching/?event_id=867ae387b8a664a45bfd67b451f558f3&portal_id=70f1891ac5234c5c09b4b4e0a4e96d32
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